Veterinary Care Market: Evolving Trends in Animal Health and Pet Wellness Services

Global veterinary care market is projected to witness a CAGR of 5.12% during the forecast period 2025–2032, growing from USD 54.45 billion in 2024 to USD 81.19 billion in 2032. The veterinary care market is growing consistently, owing to an increasing pet ownership, greater utilization of animal-derived products and improvements in medicine and technology within the veterinary field. Potential categories of veterinary care include diagnostics, treatment, surgery, preventative, and palliative care for companion and livestock animals. Growing concern for animal health, as well as facilitating policies enacted by the government, also assist with animal health care growth.

The veterinary care market is a thriving global industry owing to an increase in pet ownership, rising demand for animal-derived/all product types, and ongoing technological improvements to diagnostics and treatment. New developments, including AI-powered tools or mobile service delivery, are enhancing the quality and accessibility of veterinary care across the developed world. New initiatives are enabling access to the underserved.

For example, in June 2025, the Animal Husbandry Department launched a mobile veterinary surgery unit in Thiruvananthapuram, enhancing access to critical veterinary services in remote areas.

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Technological Innovations Drive Global Veterinary Care Market Growth

Technological advancements in veterinary care, particularly in precise diagnostics, present a robust driver for the veterinary care market, which further enhances the quality and efficiency of animal healthcare. With innovations such as AI potentially powered imaging and rapid diagnostic kits (additional innovations include telemedicine), veterinarians can discover diseases earlier or more accurately, resulting in better treatment and better outcomes for patients and greater satisfaction for clients. These new diagnostic capabilities encourage pet owners and livestock managers to seek veterinary services more often and to authorize expensive treatments, which further drives the market. In addition, developing effective workflow processes and decreasing diagnostic errors will reduce costs for veterinary service providers, to have more competitive prices and help animal hospitals grow in terms of scale and accessibility. This trend is exemplified by cutting-edge products that integrate advanced technologies into everyday veterinary care.

For instance, in April 2025, the SATELLAI smart dog collar launched as a major innovation in pet care. It features GPS tracking, virtual fencing, AI-powered behavior coaching, and activity monitoring, giving pet owners real-time insights into their dog’s health and safety.

Increased Awareness of Animal Health Drives the Global Veterinary Care Market Opportunities

Growing awareness of animal health for both pets and livestock is a key driver for the growth of the veterinary care market. Pet owners and livestock producers have increased their knowledge of all aspects of higher-quality preventive care. Vaccines, routine veterinary check-ups, and early disease diagnosis have never been more dictated and necessary than now. Additionally, increased awareness regarding animal health is due to increased access to information, increasing signs of pet humanization, and increasing concerns regarding zoonotic disease. This notoriety in animal health is also coupled with increased spending levels on veterinary diagnostics, pharmaceuticals, and treatments. Increased awareness of animal health is a foundational driver of ongoing innovation in a growing worldwide veterinary care market.

To further this initiative, specialized workshops and training programs are being conducted worldwide for veterinary professionals and animal caregivers. These programs keep participants updated on advances in diagnostics, treatment protocols, and preventive care, fostering learning and capacity-building. This enables them to deliver improved health outcomes for animals while simultaneously enhancing their expertise and expanding their knowledge base. The role of these programs is significant in building momentum and maintaining successful change in the veterinary care sector.

For instance, in June 2025, the Department of Animal Husbandry and Dairying (DAHD) and the FAO held a One Health Communication Strategy Workshop in New Delhi under the Pandemic Fund project “Animal Health Security Strengthening in India for Pandemic Preparedness and Response.

Companion Animal Dominates in Global Veterinary Care Market

Companion animals are the largest and most reliable segment of the veterinary care market, generating the bulk of revenue and expanding at a greater rate. Increased ownership of pet animals, particularly dogs and cats, has increased the demand for all types of veterinary care (everything from preventive care to more advanced options). An increase in awareness regarding animal health and well-being contributes to owners increasing their spending on veterinary care with companion animals. The growing dominance in the companion animal sector is supported by a proven record of innovation in animal medications and therapies directed only at companion animals.

For example, in May 2024, Zoetis Inc. reported a double-digit sales increase in its companion animal segment, driven largely by demand for Librela in both the U.S. and European markets, underscoring the growing investment in dog healthcare.

North America Dominates the Global Veterinary Care Market Size

North America is currently the leader in the global veterinary care market, supported by high rates of pet ownership, higher capacity of veterinary infrastructure, and high levels of research and development. North America has a very developed veterinary care structure, allowing for access to veterinary clinics, hospitals, and diagnostic laboratories that allow for comprehensive animal healthcare services. The pet owners of North America similarly tend to spend more on preventive and specialty treatments than other regions, benefitting from regulations meant to support higher innovation and ease of creating a new product. Notably, the leaders of the veterinary pharmaceutical and diagnostics industry, Zoetis Inc. and IDEXX Laboratories, Inc., are also based in the United States and actively contribute to the growth of the Market with available products derived because of the newest cutting-edge technologies from sustaining and driving these technologies.

For instance, in June 2025, Zoetis Inc. launched AI Masses, an AI-powered cytologic analysis tool for Vetscan Imagyst, enabling veterinarians to perform fast and accurate in-clinic screening of lymph node and skin lesions within minutes. This advancement highlights North America’s leadership in integrating artificial intelligence into veterinary diagnostics to improve care quality and efficiency.

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Impact of U.S. Tariffs on Global Veterinary Care Market

  1. Increased Costs of Imports: Tariffs have raised prices on imports of veterinary supplies and equipment, thereby increasing veterinary clinic operating costs.

  2. Financial Pressures on Clinics: Small animal practices have slim margins and will face a choice of either raising fees or eliminating benefits to offset their increased expenses.

  3. Supply Chain Issues: Tariffs are starting to disrupt supply chains, resulting in limited availability of essential medications and services.

  4. Initiatives in the Industry: Veterinary interests are working to obtain exclusions to the tariff pressures, and veterinary clinics are looking for alternate sources and ways to stockpile.

Report Scope

“Global Veterinary Care Market Assessment, Opportunities and Forecast, 2018–2032F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of global veterinary care market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between 2025 and 2032. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.

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pramod rajpoot

Markets and Data provides a comprehensive/ panoramic understanding of markets at global, regional, and country levels.